大學生行為決策中安于現狀偏差問題探究-藏刊網

本篇論文目錄導航：

【題目】大學生行為決策中安于現狀偏差問題探究
【第一章第二章】安于現狀偏差的理論研究綜述
【第三章】大學生行為決策是否存在安于現狀偏差
【第四章】內外源因素對安于現狀偏差的影響
【第五章】安于現狀偏差的心理機制
【第六章第七章】安于現狀偏差的影響因素及心理機制結論
【參考文獻】高校學生安于現狀偏差在決策中的實證參考文獻

摘要

安于現狀偏差是指個體在進行決策時，傾向于選擇維持當前或以前決策及狀態，不做改變的行為傾向。對安于現狀偏差的心理機制目前比較常見的解釋有損失規避理論和后悔理論，自我知覺和認知失調理論也能在一定程度上對其進行解釋。

從20世紀80年代開始，西方心理學家就著手于安于現狀偏差的研究，并取得了豐碩的研究成果。對安于現狀偏差概念的界定達成了共識，探討了影響安于現狀偏差的各種因素，提出了多種解釋安于現狀偏差成因的心理機制。而國內對安于現狀偏差研究才剛剛起步，且已有的文獻基本上都是對國外研究的綜述。

本研究選取大學生為研究被試，以大學生日常生活中的行為決策情境代替常用的金錢情境作為實驗材料，來驗證大學生在日常的行為決策中是否存在安于現狀偏差，其行為決策情境分為以下四個維度：學習，消費，實踐，娛樂；其次，探討在影響大學生決策的兩個因素中，內在因素（自身興趣）和外在因素（他人影響）哪個更能改變被試的現狀偏差；最后探討引起大學生安于現狀偏差的心理機制，是損失規避還是預期后悔。

本研究中實驗1和實驗2采用4*4兩因素混合實驗設計，實驗3采用4*3兩因素被試內設計。實驗1結果表明：大學生在日常行為決策中，存在安于現狀偏差；且學習情境中的現狀偏差顯著低于消費、娛樂和實踐情境中的現狀偏差。實驗2結果表明：與外在因素相比，內在因素是大學生改變現狀的主要原因，且在不同的決策情境中不存在差異。實驗3結果表明：引起大學生安于現狀的心理機制是損失規避，而非預期后悔，且在不同的決策情境中不存在顯著差異。

關鍵詞：決策安于現狀偏差損失規避預期后悔

Abstract

Status quo bias refers to the behavior tendency that people tend to maintain thecurrent or previous decision-making and state, do nothing to change in decision making.

The most common explain is theory of loss aversion and regret theory, self consciousnessand cognitive dissonance theory also can explain it in a certain extent.

Beginning in the 1980s, western psychologists working in the study of the status quobias,and achieved fruitful results. They have reached agreements on how to define statusquo bias,explored the various factors affecting the status quo bias, brought forwardseveral kinds of theories to explain why people prefer status. At present, domestic researchhas just begun on the status quo bias,the existing literature basically is to review researchabroad.

This study selects college students as subjects, use college students' daily lifebehavior decision situation instead of the commonly money situation as the experimentalmaterial ,to verify status quo bias whether exist in college students' daily decision-making.

The behavioral decision situation is divided into the following four dimensions: study,consumption, practice, and entertainment. Secondly, this paper discusses on two mainfactors influencing students' decision-making, internal factors （self interest） and externalfactors （others）， which is more can change the status quo bias of subjects. Finally, toexplore the psychological mechanism of college students' status quo bias is loss aversionor anticipated regret.

In this study, Experiment 1 and Experiment 2 using 4*4 two factors mixed design,and Experiment 3 used 4*3 two factors within-subject design. The results of Experiment 1showed that: the status quo bias exist in the college students in the daily behaviordecision-making; the status quo bias in learning dimension isthethatconsumeentertainment, and practice situation.The resultssignificantly lower than inof Experiment 2 showedcompared with the external factors, internal factors are the main reasons for collegestudents to change the status quo bias, and there is no difference in the differentdecision-making contexts. The results of Experiment 3 showed that: the psychologicalmechanism of college students' status quo bias is caused by loss aversion, rather thananticipated regret, and there is no significant difference in different decision-makingcontexts .

Key words:decision makingstatus quo biasloss aversionanticip ate d regret

摘要

Abstract

1前言

1.1選題來源

1.2研究的目的和意義

2文獻綜述

2.1安于現狀偏差的界定

2.2安于現狀偏差的理論研究

2.3安于現狀偏差研究的現狀分析

2.4問題提出

實驗一大學生行為決策是否存在安于現狀偏差